Free Webinar: Things to consider when designing an eye tracking usability study

November 10, 2011, 15:30-16:30 CET (GMT +1)

Online

http://www.tobii.com/en/eye-tracking-research/global/services/training-events/free-webinar-things-to-consider-when-designing-a-eye-tracking-usability-study/

In this 1 hour (45 minutes + time for questions) Eye Tracking Academy Webinar we will go through things that should be considered when designing a usability study where an eye tracker is used.

The webinar will cover the following topics:

• What to consider during the recruitment
• How the lab should be set up
• What to consider when designing tasks
• The consequences of using think aloud
• The importance of a script

Objective:
Our objective is to help our users to avoid common mistakes done when performing eye tracking research within the field of usability.
Please note: This is not a webinar about how to use Tobii Studio or set up Tobii Eye Trackers. The focus of the webinar is methodology and common mistakes made when doing eye tracking studies.
Audience and prerequisites:
This webinar is for usability or market research professionals who have experience of doing usability studies. Basic knowledge about basic eye tracking terms like gaze plots and heatmaps is necessary in order to fully understand this webinar.
About the Instructor:
This webinar is taught by Anneli Olsen, Usability Trainer and Researcher at Tobii Technology in Stockholm, Sweden.



Dates and registration:
Date & time: November 10, 2011 at 15:30-16:30 CET (GMT +1)
Price: FREE
Registration: Pre-registration is mandatory. Please register here.